It has been demonstrated numerous times that humans have incredible cognitive bias when evaluating new information. We easily accept information that reinforces our preconceived notions, while dismissing information what works against our assumptions.
Today is a day I wish our leaders knew more about neuroscience and cognitive learning models.
I understand how memes are produced and propagated, and party lines sadly are a necessity in that process. I'm just afraid too many people mistake the marketing for the meat of the discussion.
And that's all I have to say about that.
(For the record, I am not a member of either party and do not consider myself liberal or conservative. The closest political affiliation I could claim would be Game Theorist.)